Born Creative

official trailer for Born Creative, the new digital masterclass

We have just released our first digital masterclass. ‘Born Creative’ is a big production, 4+ hours of video, 20+ chapters, crits with 4 eager students, interview footage, bonus material…the works!

To celebrate the announcement of this masterclass, I wanted to share some insights about it here with you—why the format is different from my previous offerings, what you’ll get out of it, why I teach.

We have recently clarified our message to you, and it is all based around this: I help you get paid to do what you love. And that, at the end of the day, is what this class is all about. I hope you’ll join me. We, the World, need your Gift.

• WHY THIS CLASS?

  You and I want to get paid to do what we love–not just take a desk job that keeps us in chains because it pays.
  
  I am having a full and fulfilling career and want to help you, too, feel like you are not always on the losing end of compromise, and taking orders instead of shipping them.
  
  In my shop, we are big believers in this rule: if you want attention, you need to pay attention. If you want love, you need to give love. And if you want money, you need to help others make money.
  
  This Masterclass is about forgetting all the rules and getting back to trusting your instincts, expressing your truth and training your voice.
  
  
  

• WHY NOT A LIVE COURSE (in person or on Zoom)?

  Why is this a digital masterclass and not a live one? Simply put: to reach more people.
  
  Our mission is to help people and we want our best work to be accessible. That’s hard to do if it is a limited or capped audience.
  
  I’ve taught live classes for groups of 20 and 120 and I am proud of my teaching record. 
  
  I want to reach a worthy and deserving audience, from students, mid career creatives and even the C Suiters.
  
  We also have a large international audience and it’s hard to be ‘live’ and inclusive at the same time.
  
  
  

• WHY IS IT SO CHEAP?

  See above.
  
  Also, in this economy it’s more important than ever for you—for all of us—to be excited about the work we do and to see it as a Gift. I want this class to be accessible and my Gift to you.
  
  
  

• WHERE DID IT COME FROM?

  This Masterclass is a revisit to the in-demand class I taught at the School of Visual Arts in NYC for almost 20 years. In the SVA catalog, my chairman titled it: ‘Knowing Your Butt From A Whole In The Ground’ because he understood that I was teaching students how to think for themselves and not to conform to the industry.
  
  With this Masterclass, I wanted to recreate the fun and joy it was to run that class and give you the real ‘student’ experience.
  
  
  

• IS THIS CLASS ONLY FOR DESIGNERS?

  Designers are ‘my people’ so, of course, this first class was made for them, but the lessons apply across the board for any creative concern.
  
  This Masterclass is for anyone who has a song to sing. For people who want to tell a story. It is for those who want to align their thoughts and vision more accurately with what they make.
  
  It is for makers held back by what they feel are the rules or the ‘right way.’
  
  It’s for the weekend painter who wants to get more serious but doesn’t know where to start.
  
  For the creative who feels ‘lost’ and is searching for their voice.
  
  I love my job and I want you to love what you do. This way, we can invite more people to the party–and our work is a ‘gift.’
  
  
  

• WHAT WILL YOU GET OUT OF THIS?

  You will know how to take a brief and make it your own and have meaning to you—and at the same time, make it meaningful to a wider audience.
  
  You will get insights into listening to your gut and see how your truth and story are valid and can be applied to your work.
  
  You’ll get a better understanding of the tools of communication like the cliche and the ‘sphincter of truth.’ 
  
  And you will become more comfortable asking for more, from yourself, your work and your audience.
  
  
  

• WHY DO I TEACH?

  In teaching this Masterclass, I get to raise giants. I get to create monsters who have tasted freedom and won’t accept anything less. I want to make you allergic to fluorescent lighting, bad carpeting  and cubicles.
  
  I want to see artists and designers roaming the planet, free to say, ‘Look at me! Look what I can do!’ and that are seen and heard.
  
  I want more creators who are making from their heart, love their work and are paid for it.
  
  Plus, I get to do what I do best, play and help people practice and know their own power.