When I was just starting out as a young designer, I was invited to a party.

I was already a “high functioning alcoholic”

or, what I call, a self-deluded alcoholic.

And at this party, I found myself in the kitchen, and had a large sharpie marker with me—as I always did and always do—and I began drawing on everything.

I opened the cabinets and drew on all the boxes and re-labeled everything as “Poison” or “Antidote” or “This is serious crap.”

Of course, I just closed up all the cupboards and left the party. The next day my friend who invited me called me, overjoyed that I had besmirched all of her belongings.

This was both a good sign and a bad sign. It gave me freedom.

Freedom to believe in my marks, freedom to believe that people will like what I do and freedom to draw on most anything.

I was predominantly a barfly at the time, the bartenders around New York City were my best friends. They knew me and would allow me to play.

Often draw on the small bread plates or put labels on bottles in exchange for a drink or a cute bartender’s phone number.

I’ve maintained this practice most of my life, drawing on everything from plates to surfboards to supermodels.

But I’ve recently passed a milestone in my life a post drinking milestone of 100 weeks sober and I found myself in the wine aisle of the local supermarket, staring blankly at bottles—as I often do.

And I thought, “I should paint them.” So, that’s what I’m doing. To celebrate my own sobriety and urge you on yours, I’ve begun drawing on wine and champagne bottles of various sizes and various brands. I want to support you and cheer you on to begin your own boring but sober path.

It’s my hope that these ghost bottles will serve as a reminder to you to hang on, to keep up the fight and for God to grant you the serenity to go and fuck things up the way you would like to.

If your choice of bottle is sold out, or you have a request for a custom one,
please drop me a message and I can create one for you.

I hope you enjoy these efforts.

With love, you’re very boring, but very sober pal

James

House Paint and Paint Marker on glass bottle.

One of a kind, collectible pieces made and signed by James Victore. 

If your choice of bottle is sold out, please drop me a message and I can create one for you.